Most businesses have hopped into the video marketing bandwagon to stay afloat in the cut-throat competitive market. The market dynamics have changed with the integration of new-age digital technology and marketing strategies. One industry that has experienced a dramatic and turbulent shift during the onset of the pandemic is the real estate industry. This pushed real estate agents and companies to embrace video marketing as an effective way to engage with the target audience. According to Forbes, well-produced and optimized real estate videos have been a game-changer for generating leads and increasing conversion rates.
Real estate videos engage and promote the property to the customers effectively. 85% of the businesses that use video marketing reported an 87% increase in site traffic due to higher reach. Here are some tips for leveraging video marketing for the real estate industry.
- Set a budget and plan
The first step to creating effective real estate video marketing is planning the strategy, content, and budget. Choosing the right format for relevant content and adopting an immersive marketing strategy to maximize the reach is critical. The videos must deliver the right message to the target audience. Hire an experienced team to create the video content, edit, and schedule the post on various platforms. Keep the videos short yet powerful in terms of delivering the message. Create a plan in advance, pick the right format depending on the platform, and integrate PPC (pay-per-click) to maximize reach.
- Real estate Video Listing
The real estate listings accompanied by a video get better responses than those without a video. The videos give the prospective customer a glimpse of the property and build credibility. Videos help create impressive listings for the properties and successfully create leads and sales funnel. The listing videos show the property and the amenities, rooms, neighbourhood, and location, along with visual descriptions. When you plan and list a property using real estate video marketing, it tends to get better-quality responses.
- Educational and personal advice
As a real estate company or agent, it is crucial to level up by creating content that is useful for the customers. Customers connect personally to brands that can evoke emotion and build trust. One of the ways to connect with a large segment of customers is by creating authentic, knowledgeable, and informative videos on the real estate industry. Create videos that add value, address real estate questions, and guide target customers with the right information.
Personal advice or informative videos can be made on several topics like a loan for real estate, first-time buyers, choosing the right house within a particular budget, etc. Address the questions asked by the customers to establish a real connection. Share buyer and seller tips to help people understand the dynamics of the real estate industry.
- Testimonial Videos
The testimonials from customers are significant in building trust. If you have a list of existing customers who sold, brought, or rented property using your service, reach out to them and see if they are willing to film a testimonial video. These types of videos create a genuinely positive impression of the perspective based on the experience of real people. Keep the videos short and request the client to answer relevant questions and overall experience.
- Q & A Live Stream Videos
Schedule at least one day in a month to come to live and answer questions from customers in real-time. Live streaming has helped many real estate companies to build a solid foundation for their brand. This helps connect with the people, clear their doubts, and engage in real-time. Also, join or organize webinars and come live on social media from time to time to keep customers engaged.
- Branded Video
Influencer marketing is an effective way to create branded video content for real estate at an affordable price. Collaborate with social media influencers and create a branded promotional video to maximize the reach. Create a brand advertising video and promote it across social media and other paid promotion options. Optimize the target audience to increase the reach.
- Interview Videos
The interview videos with some industry experts can multiply the views and reach in no time. Invite expert professionals from the real estate domain for interviews and help break the industry’s complexity. However, it is not necessary to only interview industry experts, one can even interview past clients. With industry experts, the audience gets an insight into what’s brewing in the real estate industry and its future.
- 360 degrees VR videos
If you can increase the budget for video marketing, the 360-degree VR videos for real estate are exceptionally great. It gives the audience a visual glimpse of the property and is one of the best ways to create a sales funnel. The 360-degree video captures multi-functional spaces and gives an immersive property tour. The new and advanced technology is a breakthrough in real estate marketing.
- Market Update Videos
As a real estate agent or company, it is necessary to stay updated with the latest happenings and changes in the market. Staying updated with the latest news and future market prospects helps build a strong and reliable brand. One video segment can be about sharing the latest updates and news on the real estate industry, housing data, policies, etc., with the audience.
- Short-Form Social Media Videos
The latest algorithm supports Short-form videos like Instagram Reels or TikTok videos. Use the social media platform to upload humorous, informative, or creative short-form videos. Show around the property, interiors, or location in 15 to 30 seconds and optimize the post with the right hashtags. Add quick tips or lists to maintain brevity and capture interest through such videos.
Real estate is a huge industry and a highly competitive one. It is significant to build a strong audience brand using the right marketing strategy. Real estate video marketing effectively builds a strong customer base, gets traffic, and increases engagement. However, make sure not to limit the videos only to listings. Be creative, plan out the content, and put a mix of different types of real estate-related content across different platforms. The reliability and connection that the audience builds create leads and successful sales.