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Property Investment Advice

How to choose the right real estate agent to sell your property


Selling a property is a big life moment and having the right agent by your side can make or break both your experience and results.

Whether you’re planning to sell an investment unit or need to offload a beloved family home, there is so much to gain from choosing well – great agents positively impact the entire property selling process.

Don’t leave this crucial decision to the last minute. Here are four essential tips to engaging the right real estate agent for you and your property.

1. Research and results are king

This enables you to see who has the largest market share in your suburb. You can then begin looking at who within an agency is the most active, with one caveat:

“Does the agent you’re looking at have so many listings that you’re going to be one of say, 35, or would you rather be one of a smaller group so you have the agent’s attention and focus?” explains Col Bernasconi of McGrath Long Jetty.

“Your result will mean more to the agent with a manageable amount of listings, and there’ll also be less leakage of potential buyers”.

Another element to research is looking at recent comparable sales to discover which agents are nabbing excellent results for their vendors.

Ideally, you’ll want to shortlist agents with proven track records of great results in your area for comparable properties. If the information isn’t readily available, don’t be shy about asking for exactly what you want, like sale prices and time on market.

Ultimately, the proof is in the pudding: agents are notorious for putting on the charm, but you’re after results.

2. Local knowledge matters

Agents local to your area will be able to give you valuable insights about your neighbourhood. They’ll usually possess acquired knowledge of what’s recently sold in your area, what’s coming up for sale and the competition you’ll be up against once you list.

This area-specific knowledge also helps them in honing in on your target demographic, which can impact everything from marketing material and conversations at open homes to how they assess and respond to situations that may arise, like a property sitting on the market.

3. Be comfortable with an agent and how they operate

Once you’ve shortlisted a couple of agents, it’s time to interact.

There are two good ways of learning more about an agent’s character and way of working: #1 enquire online or call about properties similar to your own, which will help you see how an agent responds and follows up leads; and #2 the ‘mystery buyer’ method, where you head to a couple of their open homes to get a feel for their service and see them in action.

“If you enquire about a property and the agent doesn’t ring you back, they ring you back three days later or their assistant rings you back, that’s a pretty bad sign,” says Bernasconi.

“For an agent to represent your home, you want them available to talk to buyers quickly, answer queries and alleviate any concerns they may have.”

When at an inspection, Bernasconi says to look at how the agent engages with potential buyers. Are you a fan of their communication style and find them knowledgeable?

He also advises to pay attention to how they ‘sell’ the property to you as a potential buyer. Were they welcoming? Did they explain the features of the property? Did they talk to the positives of the area? Note also if and how they follow up post-inspection.

Connecting with an agent is important, as you’ll want to feel comfortable around them. This helps build trust, which creates a great working relationship when it’s time to sell your own home.

“You want someone who is personable, genuine and knowledgeable,” says Bernasconi. “But you also want someone who is honest and interested in creating a non-toxic team mentality based off of their expertise and the market, not unrealistic promises.”

4. Request an appraisal and discuss commission

It’s in your best interests to request an appraisal from two or three agents you’re considering working with. This will help you understand the market value of your property, from their perspective. Cross reference this with your earlier research on what the recent comparable sales are in your area.

Once you’ve honed in on your top candidates, you may then request the agents put together their selling strategy for you by way of an inspection report and agency agreement. This will enable you to see how they plan to sell and market your specific property.

The document usually includes a property valuation, the listing price they’d suggest and why, what marketing mix is recommended, transparency around costings and whether or not they suggest auction or private treaty.

You’ll also want to discuss and negotiate their commission rate. Let them work for your business and see what they can offer you.

However, a lower commission isn’t always automatically better – cheaper agents may focus on just getting a house sold, as opposed to getting you the best price. Try to look at the complete picture of what they can do for you. For information on how much it costs to sell a house, including agent commission rates,

With these four tips in your agent-finding arsenal, you’re setting yourself up for a great result. Best of luck.


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Property Investment Advice

Property pearl: the rare sky home that will take your breath away

Property pearl, Sea Pearl in Sunshine Coast

The rarest of Sunshine Coast sky homes – oozing with luxury and lifestyle – is expected to spark one of the most spirited auctions of the year.

In the highly sought-after Sea Pearl complex, the beachfront sub-penthouse at 1002/20 First Avenue, Mooloolaba, presents the ultimate in coastal living.

It is the first time in 12 years, this 254sqm apartment, boasting “some of the most spectacular views available on the Coast” has reached the market and agents don’t believe it will last long.

As well as three spacious bedrooms, two with ensuites, a main bathroom, media room and modern kitchen with butler’s pantry, the new owner will have access to a communal gym, heated lap pool, spa and sauna.

Next Property Group’s Richard Scrivener said the exclusive address mixed with “high stock” and rarely became available.

The apartment was originally bought off-the-plan for $2.8 million in 2010 and Mr Scrivener expected interest to be strong ahead of its auction, to be held onsite at noon on June 18.

“This is a truly unique property on Mooloolaba’s beachfront and is tightly held,” he said.

“There are very few properties that become available in Sea Pearl, which is regarded one of the best complexes on The Esplanade in Mooloolaba.

“We anticipate it to gather good momentum ahead of the auction. It’s one that’s not going to sit around for too long.”

Mr Scrivener said the last transaction in the complex was the penthouse, which sold for a cool $11 million in 2021.

Set across one level, the north facing luxury address offers spectacular 180-degree ocean views from Noosa to Point Cartwright.

The lavish master suite makes the most of the expansive views and the large ensuite includes marble floors, floor to ceiling tiles and a free-standing bathtub that is perfectly positioned with the view in mind.

The large open plan, modern kitchen incorporates stone bench tops, stainless steel appliances and a butler’s pantry, all ideal for entertaining.

The living and dining areas face the stunning Pacific Ocean and offer a luxurious space to appreciate the breathtaking views.

There is a good-sized home office and separate media room to kick back and enjoy a movie or watch some sport and the large wrap-around balcony is a comfortable space to sit and enjoy the busy, yet peaceful lifestyle that beach living has to offer.

Mr Scrivener said the apartment would suit buyers who wanted a permanent live-in or a weekend getaway.

“I imagine the buyer will be someone who is downsizing or looking for a weekender,” he said.

Property pearl, Sea Pearl Sunshine Coast

Sub-penthouse features include:

  • First class location.
  • Ample living spaces.
  • Stunning ocean views.
  • Step onto the Mooloolaba Esplanade and patrolled beach.
  • Outstanding restaurants at your doorstep.
  • Communal gym and media room.
  • Huge lap pool and spa.
  • Walk to Mooloolaba Surf Club.


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Gold Coast

Live by the beach for less: Where you can still snag a property on the Gold Coast for around $500k

Live by the beach for less, property on the Gold Coast for around $500k

Despite eye-watering annual price growth of up to 50 per cent, the Gold Coast property dream remains alive for cash-strapped buyers, with homes close to the glitter strip and within the city’s thriving northern corridor still available for around half a million dollars.

They might be a few streets back from the beach and in need of a reno’, but apartments in Surfers Paradise or even the occasional four-bedroom house in Labrador can be nabbed for a bargain – with more than 40 suburbs still boasting a median below the city’s average.

Data from the latest Domain House Price Report, released in March, revealed unit and some house medians in 37 suburbs across the Gold Coast were less than $700,000, despite 21 suburbs, on the other end of the spectrum, soaring beyond a $1 million median.

This includes the painfully pricey patch of Mermaid Beach, where the house-price median leapt by 46.6 per cent over a year to an unprecedented $2.565 million.

Beyond the city’s star-studded hot spots making price growth headlines, the cheapest place in which to buy a home is the northern suburb of Coomera, the report revealed, where unit medians dropped by 3.5 per cent over the year to a feasible $360,000.

In Southport – just a stone’s throw from the city centre – unit medians are just $437,750, despite collecting a 12 per cent price hike over the same period.

For houses, the most affordable suburbs are Coombabah followed by Labrador, where median prices are a budget-friendly $525,000 and $572,500.

The overall median for Gold Coast houses is $950,000, with the median unit price now $595,000.

Coomera specialist and Jean Brown Properties agent Cat Fraser said the underrated northern suburbs of the city are untapped gold mines with cheaper buys aplenty despite major infrastructure spending tipped to fuel future growth.

“Under $700,000, there are still four-bedroom houses and if you’re lucky you can pick them up. As for units, you can definitely pick them up in the high $400,000s or low $500,000s … so, for first home buyers it’s still pretty good,” Ms Fraser said.

She’s listed a four-bedroom home at 20 McPherson Street, Coomera, for offers over $675,000, but it’s tipped to sell fast.

“Now is the time to get into Coomera and hold on and wait for the growth,” Ms Fraser said.

“I find a lot of people buy here because it’s a mid-way commute to Surfers Paradise and Brisbane … and it will definitely grow over the next 10 years with a new hospital and the new Coomera Marine Centre of Excellence TAFE.”

Closer to the city centre, at Biggera Waters, the median unit price is $475,000, with the bulk of affordable options dotted throughout the non-waterfront pockets, said @Realty agent Francine Setchell.

“You can definitely buy here for under $700,000, but if you want water views, you’re going to be paying a premium and for that price you’ll get a grotty two-bedroom unit,” she said.

“If you get something with a good water view it will sell if not on the first weekend, then the week after.”

And that hot waterfront stock, she revealed, is fetching close to $1 million, and selling fast.

“I’ve had the busiest 18 months of my life … and so far, I’m still seeing property price growth,” Ms Setchell said.

“But the properties in the back streets will slow off first and they might even see a price drop before something with a view will.”

And if you’re willing to swap that sea vista for a hinterland view, she said great two-bedroom units, such as 2j-510 Marine Parade, Biggera Waters, could still be picked up for under $600,000.

Over in Labrador, where the house median is still just $572,500, LJ Hooker Broadwater agent Chris Ryan said he just sold a three-bedroom renovated townhouse for $590,000 at 4/146 Central Street, which showed the level of great value that still exists within the booming Gold Coast.

“I even have a two-bedroom apartment one street back from the water in Surfers Paradise. It’s part of the Sand Castles Resort, it has a renovated kitchen and it’s (being marketed) for $449,000 plus,” he said.

But while demand remains high with properties still selling sight-unseen, Mr Ryan warned buyers seeking a slice of the city’s sought-after property pie needed to do their research.

“Do your due diligence and make sure you lock something in at a variable rate and don’t overextend yourself. I see that too often … a lot of people rush in when they shouldn’t.”



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Property Investment Advice


PERFECT LOCATION , 24 Miranda Street, Aroona, Queensland 4551

Darren Lewington is proud to present 24 Miranda Street, Aroona. This well presented home offers outstanding family living in a sought after location. Enjoying an elevated position to maximize coastal breezes and ocean views this property is a must to inspect.

Consisting of three bedrooms, two bathrooms, multiple living areas, including expansive tiled area for multiple purposes 4th / 5th bedroom, media room, office, home business / gym.

Relax by the in-ground pool on those hot summer days, or take a short stroll to the nearby park for some fresh air. Boasting three undercover car accommodation, garden shed, dishwasher plus air-conditioning – don’t delay and make your move today!

~ Elevated, 708sqm block, fully fenced, established gardens
~ Multiple living areas, air-conditioning, breezes and views
~ Highly desirable location only minutes to the CBD and beaches
~ Close to all amenities, schools, shops, hospital and parks
~ Secure your future today



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