When it comes to marketing a business, building a quality website is crucial in making your brand stand out from the rest. Websites are a sales asset that companies and businesses work on to achieve better business outcomes. The real estate industry is already utilising the power of the internet to increase its customer outreach and improve its sales. In this article, we will explore the components which are essential in making the perfect real estate website. So, stay informed and follow the required steps to achieve the best results.
Defining The Purpose
Be clear about the purpose of your website which is to provide support, facilitate the customer, and sell your products or services. Leading real estate website developers suggest working on these essential aspects mentioned below to build a strong brand identity.
- Building credibility is essential to gaining the customer’s trust. The information you present on the website should be credible and make a lasting impression on the user.
- The functionality of your website should be top-notch. This will instil a positive feeling when the user is surfing the website and deliver a positive experience.
- The content provided should deliver value to the visitor and make your products and services sellable.
- Your website infrastructure should be advanced enough to be able to scale it up when necessary. Using an advanced framework eliminates the need for continuous IT support.
Now that we have covered the core aspects of the website you should cling to, let’s look at the steps to cover and the things to consider when building a real estate website.
Finalising Your Creative Outline
To make a website successful, you will need a website development team. Your creative outline is the roadmap that defines your project. The outline should enlist the set goals and briefly explain the areas that can influence the development of a website. Here is what the outline should include.
- Brief background information detailing your goals, the expected challenges that might arise, and the relevant reports to support your decision.
- Determine the type of audience your website will target and revamp your website according to their demands.
- Evaluate what your competitors are offering on their websites and provide content to differentiate your website from others.
- The tone and message you deliver through the website should be clear.
- The photo and video content provided should be of top quality and great effort should be put into designing the content.
Building a Real Estate Website
Hire a team of competent developers as the extensive codes, integrations, and complexities can only be handled by professionals. You only have to provide clear instructions on what you would most likely want on your website. These developers will also provide you with services for a specific time after the website is up just in case you want to modify or change a feature or function.
You can also opt for a codeless website that doesn’t require you to hire a coder or a developer in building the website. There are several codeless platforms available that can easily be used by non-technical people. These codeless platforms offer a simple interface with tons of options to make a complex website. The websites made on codeless platforms provide top-notch functionality, have in-built integrations, the option to add on widgets, and tons of visual templates so you can get your website up and running within no time.
As soon as the website is up, your website marketing team can take over and start promoting the content for better business outcomes. Stay in touch with the marketing team to ensure that they completely understand your approach to the website. Over time, the marketing team will work on blogs and videos and update them regularly for better outreach. Furthermore, they promote your website using various mediums so the website can gain more leads and potential customers.
A real estate website should work on the aspects mentioned below for better web marketing outcomes.
- Search engine optimisation or SEO is a process that assists a website in climbing up the rankings of online search engines which ultimately improves the website viewership. You can review the requirements that various search engines have so it becomes easier for you to achieve effective results.
- Work on your landing page as you are aiming to make a strong first impression. Landing pages are crucial in marketing as they will be the page you want users to engage with while you promote your products or services. Most real estate websites have their listing as their landing page.
- Make sure your contact information is included and displayed prominently on the website such that it automatically shows up on every page the user visits.
- If you are utilising the power of social media platforms to promote your business, consider adding these social media links to the website. Doing this increases the chances of the user interacting more through the provided social media channels.
Working on The Design
Your real estate website should be visually appealing, provide a smooth user experience in terms of functionality, and provide user satisfaction. The real estate business is all about building a trustworthy brand identity and developing connections with clients. If you are targeting a local audience, use high-quality visual content to show them you are from their community and always ready to assist in real estate-related matters. Furthermore, the listings you upload should have images that portray the property from different angles and provide every single detail to inform the user.
The interface design of your real estate website should appeal to the user and be simple enough for easy navigation. If you have built your website with the help of web developers, stay in touch with the web design team and make sure the content, colors, and overall outlook aligns with each other. Following up in the first place is crucial as it changes the visuals of a website after it takes a lot of time to modify.
On the other hand, a codeless website uses visual templates and themes which can be easily swapped with another if you want to change it later on. There are tons of real estate investor website templates available; they can be used on codeless platforms without requiring any technical expertise or assistance. These templates not only provide a visually amazing feel to the website but also saves time in designing the style from scratch.
Depending on your business requirements, work on your listings and try to provide a bit more information than your competitors do. Whether the listings are your own or belong to a fellow real estate agent, it’s important to review them since putting any property upon the listings will naturally gain traffic, ultimately increasing the chances of the displayed properties being sold even more quickly.
Recent Sales Section
As the real estate business is all about developing trust, add a section on your website where you can display the recent deals you facilitated between buyers and sellers. Doing this gives the user a positive impression and increases the traffic to your website.
You can provide the user with a virtual tour by shooting a video of the property. However, remember to hire a professional videographer as a visually appealing video will most likely influence the user to make a deal. Virtual tours can also be provided on virtual reality platforms so the user can have an immersive experience and give positive feedback.
About Section on Your Website
Work on your about us page and let the users know about you and your business. It is essential to provide at least some form of information so the visitor can get an idea of the products or services you are offering. It will be your personal choice how much information you add on the about us page. While some real estate brokers prefer providing comprehensive information, others choose to add only the contact information in the header or footer. Either way, it’s up to you to decide how you prefer to display the relevant information.
Reviews are a crucial component of a real estate website that facilitates building the credibility and brand identity of a business. Reviews have the potential to make or break a business. Several polls and surveys reveal that around 80% of users read online reviews of a local business before trusting them or making a decision. Therefore, reviews can have a huge impact on the outcomes of your real estate business. You can dedicate a separate page for reviews for a cleaner look, as it might not be possible to cram in reviews on other pages.
If you are in the real estate industry for a long time, then you can understand the power of a testimonial. Whether you have sold a vintage property or a luxurious mansion, try getting a testimonial and display it on your real estate website to further solidify the brand impression. Testimonials from companies and businesses are also a plus if they don’t have an issue with displaying their identity on your website.
Sign up Forms
Putting sign-up forms and subscription offers is an ideal way to capture potential leads from your real estate website. Using these services, you can send newsletters, important information regarding properties, and related tips to keep the user engaged. You can also offer specialised programs or work with a specific type of buyer or seller from your website by creating lead capture forms.
Most buyers hesitate in buying a property if they are not clear on the terms and conditions. Likewise, sellers are entrusting their property so they need to make sure you, as a real estate agent, will market their property to the best of your abilities. Be upfront and provide all the information on how you will be promoting their property to instill trust.
Include a FAQ Section
It’s natural for a buyer or seller to have questions in their mind when dealing with properties. Questions like the commission rates, the process of selling or buying the property, and a lot more will naturally come to their mind and should be answered accordingly. Depending on the real estate niche you are providing the services for, the questions can vary. Most questions are basic queries that can be addressed in the FAQs section of your website. Putting up these simple queries and answering them can save tons of time explaining them to the user.
The real estate agents targeting the market at a local level can include a community page on their website to provide community-based information. You can add information regarding the neighbourhood, communities living in a specific area, or add community guides to assist buyers in making a decision. Providing authentic information about the neighbourhood, their lifestyle, and the available attractions leaves a positive impact on the brand identity of your business.
Working On Your Niche
The real estate industry has become highly competitive and aspiring real estate businesses find it hard to compete in this saturated market. To stand out from the rest of your competitors, it is crucial to provide offers that could catch the attention of the visitor. The best way is to work on your niche instead of dealing with just about any type of property. For example, if you want to provide services to industries, build your listings according to those particular requirements.
If your real estate agency offers property management, dedicate a page to the service on your website. You can provide this service to clients looking for property management solutions. Another great add-on you can apply to your website is the integration of home valuation. This service can be used by visitors so they can get an idea of how much they will be spending on different processes when buying or selling a property.
Anyone can build a real estate website, but only a few stand out; a lot of attention and detail must be put into it to get the best outcomes. We hope the information presented above could assist you while you work on developing your real estate website. To get the best results, always consider your requirements first and then set your strategy so your website doesn’t turn into an unintelligible mess.
How to Manage an Airbnb Property: 4 Expert-Approved Tips
Being an Airbnb property manager can be a rewarding and lucrative career path. Because the short-term rental industry is constantly growing, now is an excellent time to delve even deeper into property management. It is a low-risk, low-investment venture with enormous potential for profit.
What Does It Take To Become an Airbnb Property Manager?
Even though this can be a highly lucrative career path, it is far from easy. To become an Airbnb property manager, you don’t really need a degree or a special qualification. You must, however, be ready to put in the necessary effort, like establishing a good relationship with property owners, booking confirmation, guest communication, scheduling routine maintenance work, managing check-ins, and check-outs, and listing properties on Airbnb and other renting platforms.
How Much Can an Airbnb Property Manager Earn Annually?
Being an Airbnb manager can be very lucrative. The average annual salary can range from $36,000 to $94,000. On an hourly basis, one could earn between $18 to $45 per hour depending on your skills and dedication.
Expert-Approved Tips to Manage an Airbnb Property Successfully
One of the reasons why many people rent an Airbnb property is that it is less expensive than booking a hotel room. Setting a reasonable price for the listing can also increase the likelihood that guests will leave a positive review. This will produce a stimulating effect, which is essential to the successful management of a property.
While having a good list is important, it is not sufficient. In order to compete with others in the industry, Airbnb property managers must actively advertise their Airbnb properties. Using cross-channel marketing is one of the most effective ways to reach more people. Make sure to list your assets on rental sites other than Airbnb. This will significantly increase public awareness and generate more inquiries.
Airbnb property managers must also take advantage of email campaigns. Even when business is slow, this strategy is able to boost occupancy by reaching out to former customers and providing special discounts for them.
Outsourcing to Other Property Managers
Being a manager does not imply that you must do everything yourself. Outsourcing ensures that work is completed even if you are not present to supervise it. You may be too busy to manage your own listing while also trying to figure out how to find a great Airbnb property manager who provides quality short-term rental management services. You should select and collaborate with service providers who are renowned for their adaptability, dependability, and overall knowledge of the Airbnb business. You are more likely to receive a high rating from property management clients if such tasks are completed professionally.
Renting out a property on Airbnb requires a significant time commitment in order to be successful. Make plans to devote some time to the job every day. Getting a spot on Airbnb requires communication with the host. To reduce the number of time guests spend waiting, you must pay attention to updates and be ready to react at any moment.
The short-term rental market has changed a lot because of Airbnb. Operating an Airbnb property can often provide extra income for hosts, and for those with multiple listings, it can bring in huge annual revenue. Airbnb can also allow property owners and investors to benefit from its wide platform in a variety of other ways. Indeed, this is one business that will not go out of demand for a long time.
Property cheat sheet: three ways the market has tipped in buyers’ favour
In real estate, the word on the street about the market is as compelling as crunchy data.
“I think this area is on the up”; “My niece scored a bargain there”; “I heard he sold it for less than he wanted…”.
The general vibe in the industry right now is this – the upper hand has switched from sellers, who were riding high prices in a hot market, to buyers, who now have the chance to score a property they love within budget, taking their time and enjoying more choice.
And we have the numbers to back that sentiment up.
These are three sets of digits that prove the advantage in the market is now tipping the way of buyers.
Listings are up
More choice of properties for sale means less competition among buyers.
When buyers have greater options, it water downs FOMO and the urge to fight (read: keep on bidding and pay more than your opposition) to win the keys.
Right now, Canberra buyers have a bigger boost in options than anyone in Australia. Listings in the capital have increased almost 20 per cent in the month to March (according to data from the most recent Domain House Price Report, which is crunched quarterly).
Adelaide has had the second biggest jump in listings, followed by Perth.
Canberra: Listings up 19.8 per cent (monthly change)
Sydney: Up 14 per cent
Darwin: Up 16.7 per cent
Gold Coast: Up 13.6 per cent
Brisbane: Up 12.4 per cent
Adelaide: Up 18.5 per cent
Hobart: Up 16 per cent
Melbourne: Up 15.9 per cent
Perth: Up 17.8 per cent
Clearance rates are down
Clearance rates are still one of the best measures of market performance. The figures reveal how many properties sold that week from those on offer.
In Melbourne, there are two big games in town – auctions and AFL. Melbourne is known as the auction capital of Australia. It’s a popular method of sale and a weekend pastime.
Clearance rates in Melbourne crept upwards between February and March – landing in mid-60s – but are much lower than clearance rates at same time last year (March 2021) and the summer market that closed out the year, where they hit the early to mid-70s.
In Sydney, the clearance rate continues to clock in below 70 per cent (for five months in a row), which suggests a cooling market, according to Domain’s research team.
Canberra’s clearance rate is almost 10 per cent lower than the same time last year, and are sitting a little bit below the 80 per cent-plus clearance rates that defined 2021.
Properties are taking longer to sell
The average number of days that houses are on the market has increased in some capital cities between February and March.
Buyers are biding their time and haggling harder, resulting in some homes remaining on the market for longer in Melbourne, Sydney, Canberra, Brisbane, Darwin, Hobart and Perth.
Only in Adelaide are houses selling ever-so slightly faster than the previous month.
In Melbourne, houses are on the market for a week longer, and it has skipped out by six days for Sydney and the ACT.
Domain measures days on market for private treaty listings (properties going auction have a set campaign of three or four weeks, but private listings linger until a buyer strikes at an acceptable price).
Buyers will see expressions of interest, private sale or even simply “contact agent” on private treaty ads, which means pick up the phone and start negotiating.
Canberra: March, 48 days on market; February, 42 days on market
Sydney: March, 46 days on market; February, 40 days on market
Darwin: March, 108 days on market; February 107 days on market
Brisbane: March, 37 days on market; February 35 days on market
Adelaide: March, 65 days on market; February 68 days on market
Hobart: March, 31 days on market; February 26 days on market
Melbourne: March, 52 days on market; February 45 days on market
Perth: March 61 days on market, February 65 days on market
Article source: www.nine.com.au
Office Upside Lures Institutional Investors
Institutional investors are being lured back to the office sector with strong market yields on offer, according to the head of a $390-million urban wealth fund.
City of Brisbane Investment Corporation chief executive Kirsty Rourke says she is confident in the resilience of Australia’s office market after splashing more than $70 million on an office block in Canberra recently.
But she says putting a foot on something that stacks up financially is difficult in the current climate, as institutional investors and foreign money floods the market.
“We’ve been looking at Canberra for about two years now, but there hadn’t been much activity for a while,” Rourke says.
“It was difficult to find an asset that we thought provided value—the yields can be quite low.
“We acquired 33 Allara Street on a 5.63 per cent market yield with a good mix of tenants. About 55 per cent of the tenants are government or listed companies.
“Part of the reason we were attracted to the Allara Street office was the office vacancy rate of 6.1 per cent in Canberra. It represents good value compared to the other major capital markets over five to 10 years.”
It is the wealth fund’s first acquisition in the nation’s capital, which was largely untested and resilient in the face of the pandemic. The fully refurbished, 9736 sqm A-grade office building at 33 Allara Street is on a prominent 3725sq m site in the CBD’s City East precinct.
A JLL report has revealed Canberra’s office market has recorded a fourth sucessive quarter of positive net absorption in the first quarter of 2022. Canberra’s headline vacancy rate in the office sector is now at 5.5 per cent, compared to a national average of 13.5 per cent, while its prime vacancy rate of 2.8 per cent is the lowest in the country.
Rourke, a former property lawyer, shifted gears in 2014 to go behind the deal-making and drive Brisbane City Council’s investment arm, steering its $390-million portfolio through some choppy water over the past few years to deliver a 17.8 per cent return last financial year.
The fund has been recycling assets to unlock money and acquire new properties to realise the upside. Rourke says the fund’s sweet spot is assets between $20 million and $80 million, and she says they are “assessing those opportunities as they come across our desk”.
CBIC also has office assets in Gosford and Parramatta. Rourke said the Parramatta office asset had been “challenged by Covid” and extended lockdowns but said there was still “strong bidding activity for assets” in Sydney’s growing Parramatta CBD.
“There’s still a strong level of demand. I think we haven’t seen the impacts play out in office demand yet though,” Rourke says.
“People are still figuring out how to go back to the office and what their requirements are. I don’t think organisations have fully got their head around their workplace strategies. They still want one day where everyone is in the office, but how do you accommodate those people.”
The Parramatta office block at 9 George Street is part of a repositioning play Rourke says they plan to employ with older buildings to boost their ESG value and future-proof the asset.
“You’ve got to ensure your building doesn’t become obsolete, it’s critical to invest in ESG,” she says.
“Where an asset doesn’t have at least a 4.5 Nabers rating we look at the capex required to get it there. That program doesn’t preclude us from looking at these assets.
“Reducing consumption costs gives you a good level of control of your asset, and tenants are also starting to demand it.”
While CBIC has been focused on increasing exposure in other states across Australia, Rourke says Brisbane remains an appealing market to invest in, particularly with the 2032 Olympics on the horizon.
She says the portfolio’s weighting was skewed to office at the moment but they were looking to increase their exposure to industrial. A tough ask in the current climate, with yield compression and a high level of institutional capital floating around.
“We don’t see value at 3 per cent, that makes it a challenge to meet our return objectives. We have an industrial asset on the Australian Trade Coast, but it’s a highly competitive market right now.”
Rourke says they are looking to acquire smaller industrial assets with a view to amalgamating sites.
CBIC also has two development sites for specialist disability housing in East Brisbane and Everton Park, which it is looking to develop.
Article Source: www.theurbandeveloper.com
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