Mercedes-Benz Brisbane is set to commence construction of its Australia-first Autohaus project at 194 Breakfast Creek Rd, Newstead in Brisbane after securing the prime site and recently receiving approval from the Brisbane City Council.
Mercedes-Benz Brisbane Dealer Principal, Shane Parkins said the development, on the current Breakfast Creek Wharf site, would be unique in Australia and paves the way for an exciting urban renewal that will not only revitalise the original site, but create an iconic leisure, entertainment and hospitality precinct enabling residents and visitors to truly embrace Brisbane’s subtropical lifestyle.
The world-class design developed in conjunction with Mercedes-Benz and Architects Cottee-Parker, creates a multifunctional, user friendly and international standard public event space housed within a “GOMA-esque” design and most importantly will contain a showroom, full service dealership, classic car museum, service centre, retail, hospitality and office facilities.
Also included will be a high quality river walk to allow public access along the Breakfast Creek frontage and significant landscaping around the building and adjacent Ross Street.
To bridge the city’s desire to house highly visible, connected and productive precincts, the Mercedes-Benz Brisbane Autohaus development will house a café/bistro restaurant on the Breakfast Creek Wharf ground level – open seven days a week all year round for public enjoyment.
The precinct will be easily adopted as a key urban destination for weekday exercise, a weekend breakfast spot, business meeting destination and celebratory occasion venue. The café bistro will be family friendly with a quality menu at affordable prices.
Related reading: Mercedes Benz Unveils Plans For New Queensland Mega Showroom
Dealer Principal, Shane Parkins said, “The Autohaus represents a new way of doing business into the future and will generate in excess of 300 on-site jobs during construction and around 100 additional jobs post-construction through its museum, staff training centre, restaurants and retail spaces.”
In a development deal worth $100million demolition will commence on 1st November with construction commencing in mid-January 2017. Completion is anticipated for July 2018.
Mr Parkins said Mercedes-Benz Brisbane currently sells about 2000 vehicles per year from its existing Fortitude Valley location and expects this to increase considerably from the new facility.
Unlike nearly all dealerships the new car showroom won’t be at ground floor level but will be housed on the building’s top (fourth) level. Pre-owned vehicles will be displayed on the third level. They expect about 175 vehicles to be on display in total.
Mercedes-Benz Brisbane was sold last year by Mercedes-Benz Australia to Hong Kong-based Lei Shing Hong Limited, which is the world’s largest distributor of Mercedes-Benz vehicles. The purchase included the dealership and the Wickham Street showroom, which will be redeveloped.
Original Published By: ://www.theurbandeveloper.com
